Take a moment to reflect on the following questions, in order to relate the contents of this module to your current situation and plans.

Are you planning to do, or currently working on, some kind of visualisation?
If so, what’s the purpose of your visualisation?
When, where, and in what context will you present it?
What is the target audience(s)?
What do you know about your audience? What’s their level of prior knowledge, their expectations and needs? If you are unsure: what could you do to find out more about your audience? Try to come up with one thing that you could do today to increase your knowledge!
What will your audience be able to do with the help of your visualisation (evaluate your research process, make decisions, use it as a starting point for further exploration, disseminate/communicate your findings to others, etc)?
What do you want your audience to feel and think?
What demands might these factors place on you, your design process, and your visualisation?