As a web editor, you can do a lot to make it easier for the user to find your content on KI's websites. Use keywords that are relevant to your content. Use them in the page title, in lead, headers and in body text. This makes it easier for Google and other search engines to find your page.

Create content that answers questions our visitors might have. Avoid information that is based on us wanting to tell people things they're not interested in.

Use the lead

The lead should summarize briefly what the user can find on your site, for example "Security routines, how to book a class in the gym and how to book a room for a meeting". Remember to use keywords in the preamble that users may be looking for. This makes it easier for Google and other search engines to find your page. The contents of the Description field will appear in the results list when you do a search, this will provide a better user experience for those who find your content via the search function. Pages or landing pages without Lead and Description are automatically ranked lower by search engines.

Keywords and titles

Add keywords that users might search for, even if they are not completely accurate. Avoid naming your page "staff", "research", "important information", "contact us" or "dissertations". If you must create pages of this type, write something more like "dissertations at MEB" or "staff in the HR department". You can easily search Content to check if there are more pages with the exact same name as yours.

Searchability

Test after a few days if your page or document shows up in a search. If not, contact the search manager.

Use Notes to make your document discoverable

PDF documents (as well as documents of the type .docx and .xlsx, but you should avoid uploading these to the web). To increase relevance and findability, you should fill in the Notes field. It works the same way as the Description field. The text you write here appears in the hit result when someone searches the web. Use 250 characters to describe what kind of document it is and how it can be used. This is particularly important if the content is aimed at specific professional groups or organizational units.

Never upload pdf documents that have been scanned, i.e. converted into an image. These are impossible for the computer to read, which means that they are difficult for search engines to find and that they are against accessibility laws and regulations.